The ROCKSTAR Copy Method™
is a Messaging System
coaches and consultants
who want to flip the script
in their industry,
and lead a revolution
If you're a transformational coach or consultant…
If you take a different approach to others in your space...
If you've helped your clients get amazing results for a while now...
If you know you have what it takes to be a Rockstar in your category...
If your sales and marketing efforts just aren't hitting the right notes...
If (for whatever reason) nobody seems to be paying attention...
Then ROCKSTAR Sales Pages is for you!
Get ready to strum on heartstrings and rise to Rockstar status in your category.
We keep asking, and we keep getting the same answers.
Here are the 3 marketing challenges that aspiring Rockstars run into.
How many of these can you relate to?
#1 Your contribution is undervalued and overlooked
You know you have something amazing to share with the world - something better than the tired status quo of your industry...
So why is nobody paying attention?
Why is your most inspired content being met by the sound of a lone cricket?
#2 Writing copy is sucking the life out of you
That blinking cursor has been burned into your retina…
Your back aches from being slumped in that damn chair for hours on end, searching for the words to present your value in a way that doesn’t totally suck… you're feeling demoralized and deflated.
#3 Your financial goals are disappearing out of sight
The time and energy you've poured into marketing is producing a dismal return.
Your investments in automated tools, subscriptions and ads aren't moving the needle.
You're doing all the things in all the places … selling, pitching and promoting.
But you're starting to wonder if posting GIFs and scrolling Instagram reels is a better strategy.
Lock in on the language of the locals
Deeply connect with your audience (like a fellow tribe member), with messaging that strums on their heart strings and drums up their desire.
Establish yourself as an esteemed expert
Position yourself as someone who is on the leading edge of your industry, who is able to provide unmatched value and superior results.
Have perfect customers pay a premium to access your mastery, and offer up raving recommendations to their friends and associates.
Money-making messaging (in minutes!)
Easily pump out powerful messaging that generates big returns on small investments of time and energy...
Bask in the euphoria of organic social media posts that convert better than your ads previously did, and paid ads that hit mark with higher conversions and improved sales.
ROCKSTAR Sales Pages is a proverbial paint by numbers system for sales copy, that will transform you into a messaging Michelangelo - a Raphael of resonance, and a Pablo Picasso of persuasion.
You'll also make some serious Banksy.
For the art-ignorant, that basically means that ROCKSTAR Sales Pages will enable you to quickly and easily assemble engaging and compelling copy, that will position you as a celebrated rockstar in your category.
It also means you can stop wasting hours hunched over in your chair, struggling to find the words to clearly communicate your value… so you can enjoy the sunny outdoors with the upright posture of that guy at the end of the human evolution chart.
You can do whatever you want to!
Don't let anybody try to stop you!!
You CAN put out weak messaging that positions you as another face in the crowd.
That's your choice to make.
You CAN sound like everyone else in your industry and only compete on price.
That's also your choice to make.
You CAN figure out this messaging thing on your own - make all the silly mistakes and costly errors, and slowly claw your way through books, courses and articles that all seem to contradict each other.
Again, that's your choice to make.
You can work 5X harder than your competitors for a fraction of their influence, impact and income - sacrificing your health, while widening the gap between you, your desired lifestyle and your legacy.
Yip! Still your choice to make.
Remember that our choices shape our lives, our lifestyle and our legacy.
If you're genuinely happy with the results you're getting, there's no need to change.
But if you would like different results, then you'll need to make different choices.
If you want to rise to Rockstar status in your category…
Then the ROCKSTAR Sales Page Experience is an intelligent choice.
Why? I'll explain that in the next (drop-down) section.
This is going to sound a bit meta, but making you sound different from everyone else in your industry is what makes ROCKSTAR Sales Pages different.
I'm going to go out on a creaking limb here, and assume that you don't want to become a full-time direct response copywriter...
You're just a part-time (somewhat reluctant) marketer, who's looking for a simple messaging system that demystifies how all the parts fit together, and that helps you communicate your value in a way that gets people to buy from you.
If that's true, there are a lot of options available for you:
frameworks and formulas,
and even some Artificial Intelligence offerings.
As someone who writes copy for a living, I'm continuously testing these different options.
Here's why I hate all of them:
Every single one of them makes me sound like everyone else who used that same option!
I call that karaoke copy... look-alike messaging on every website, sales page and email.
While there's at least 75 years of advertising and marketing research crammed into the ROCKSTAR Copy Method™, it's the study of originality that makes this system different from anything else … I know, that really does sound meta.
So why is originality so important?
Well, the human brain is drawn to anything that’s new, different or unusual.
But as you may have experienced, that novelty only lasts for a brief moment, and then our attention quickly drifts toward other things.
That’s because the always-on information-filing machine that is our brain, already has files and folders for most of the stuff we experience on a daily basis - including thousands of brand and product categories.
If the brain already has a file for whatever it is that you’re offering - and it probably does - it only takes a couple of seconds to whip out the relevant folder, to file you away, and to hurry on to the next new shiny object.
To hold the brain's attention for longer, i'e. to keep it interested and engaged in what we have to say, demands originality.
Being original puts that mental filing machine in a tough situation:
It's forced to stop and pay closer attention, so that it can create a brand new file in which to place our message and our value offering.
In simple terms, that means holding attention for longer.
In a crazy loud and competitive market place, attention is the difference between outrageous success and… well, tumbleweed blowing through your bank account.
What makes this copywriting system so different to all the others, is that it is specifically designed to make YOU sound different to everyone else in your industry…
...because nobody pays a premium to go to a karaoke show.
ROCKSTAR Sales Pages is hinged on originality... YOUR originality.
This matters to us because: Whitney Houston, Sheryl Crow and Cher!
We care because: Elton John and Phil Collins!
Each of these category Rockstars impacted many millions of lives with their music.
Their messages gave meaning in hard times, and delivered hope and happiness.
Their contributions made the world a better place to live in.
But did you know that every one of these musical icons started out as backup singers?
For years, their job was merely to deliver the ooohs and aaaahs for other singers.
But then someone noticed them.
Someone recognised the vast depths of talent and potential buried within them.
Someone plucked them from the shadows, and created space for them in the light.
If nobody had helped them rise to Rockstar status...
The greatest love of all might never have happened to us.
Would we even believe in life after love, or dare to soak up the sun once more?
How would we know that you can't hurry love, or know what friends are for?
Can you even imagine the world without their music??
THAT is why we care so much about this!
We see the future Rockstars when they're still hidden in the shadows.
We hear the tunes of transformation that they hum in their heart.
We understand the extraordinary impact they're preordained to deliver.
We see their true colours shining through.
And we have committed ourselves to bringing them into the light, for all the world to see.
THAT is why we care so much about this work!
"Don't be ridiculous. That's impossible!"
The 10,500 mile distance between us did little to soften the impact of her disgust.
"Writing a sales page is a very long and complex process."
It was close to midnight, as I listened to yet another seasoned copywriter try to convince me that my idea was crazy… even crazier than Elon Musk's plan to colonize Mars.
"This is not McDonald's... We're not making cheeseburgers!"
My question had been a simple one:
How do we write a world-class sales page in less than 24 hours?
I listened intently as Maya (obviously not her real name) explained in great detail how writing a high-converting sales page was "similar to creating a Walt Disney animation… creative ideation and deep character development … complex psychology … emotional ebbs and flows … unpredictable magic".
Those words kept rolling around in my cranium... around and around and around.
A question began to emerge:
What if Walt Disney and McDonalds had a baby?
What if we could combine the industrial predictability of McDonalds with the unpredictable artistry of Walt Disney?
What if we could use a mechanical process to produce magic?
The question set a crazy roller coaster ride in motion.
Exactly 34 months and 11 days later, on 17th of March, 2021…
Sales Copy that ROCKS delivered the very first ROCKSTAR Copy Method™ training.
That training was only an hour long, and it was super simple.
But creating it was anything but simple.
I invested a full bucket of dollars in various high-end copywriting courses, and then stripped them down to their nuts and bolts - only keeping the most valuable parts of each...
I spent a few hundred hours furiously scribbling notes, while I devoured audio books covering everything from psychology and neuroscience, to creativity and product innovation…
And then I did no small amount of real-world testing and tweaking, applying my theories to my client's sales pages and websites - often having to start again from scratch.
All through this long (and exhausting) gestation period, I prayed that this love child of production-lines and fantasy would be a worthy answer to that question that burned within me:
"How do we write a world-class sales page in less than 24 hours?"
The ROCKSTAR Copy Method™ has since risen to meet that challenge.
But it has even gone beyond that…
The ROCKSTAR Copy Method™ equips and enables even the least experienced and most reluctant marketer, to write captivating and compelling copy by simply answering 24 questions in sequence.
24 questions in less than 24 hours.
Ridiculous is not a fact. It is an opinion.
Impossible is not a declaration. It is a dare.
"I had high hopes for this program and it wayyyyy surpassed my expectations.
Simon is so much more than a copywriter!
He helped me to create a niche program for a particular audience - even though I was reluctant to commit. I have since had 30 people register to the waitlist of that very program.
Oh, and that program will also see me raise my hourly rate from US$185/ hour to US$1,035/ hour. That’s a 560% increase!
Since working with Simon I am now fully booked out until next February; I show up differently; my social media content is more magnetic; and I am much clearer on my ideal client."
Emotional Mastery Coach
"Simon is all about value add and getting wins for his clients. I have been so impressed by his commitment to getting results for each of his clients, and so grateful for his guidance and coaching along the way.
His course gives you exactly what you need without the fluff and the pointless extra info that you definitely don’t want!
I would totally recommend this program to anyone who wants to learn how to write sales copy. I would also recommend it to anyone who is wanting to learn about marketing.
The video presentations are succinct, informative and easy to understand - paired with just enough reminder and repetition along the way.
It is so helpful and beneficial to have a sales copywriting framework that actually works, and that demystifies how things fit together. It’s like being given the puzzle pieces, and then being given the puzzle box with the picture on it, so you know exactly what to put where.
Overall, I feel like I have gained phenomenal insight into copywriting for sales, and the most important things to be aware of and to speak to. I have learnt some outstanding copy concepts and techniques that I’m not sure I wouldn’t have learnt anywhere else in such a simplified and easy to understand way.
This is a great program that is sure to set people up for success if they put into practice the things Simon has taught."
Singer, Songwriter and Musician
"The programme is great !
I loved that it was a 28 day solution at an epic price...
I don't have time in my schedule for 12 week programmes, and this looked like a great option, rather than paying for a 1-on-1 service at this time.
The content is provided in a logical way and there are plenty of opportunities to get support and feedback along the way.
I love that the videos are short and to the point , and that I can fit them into my day. I simply wouldn't have time to watch a long video each day.
The rapid-fire template was amazing!
In just over 20 mins I created a sales page for a pop up product that was 500% better than anything I would have been able to write previously....and it made me really excited... if I could make such a great jump forward in a single session... how EPIC would my final sales page be after 28 days!!"
What's on offer
The 28 Day Sales Page Experience
If doing it yourself on a budget is your thing, this self-paced video training series will enable you to write a world-class sales page within a month, in less than 30 minutes per day.
Here's what awaits you inside the 28 Day Sales Page Experience:
ROCKSTAR Research System
Never struggle to find the right words again!
Have the most resonant and persuasive sales copy handed to you on a platter.
This step-by-step audience research guide will take you into the minds of your ideal clients, and capture how they think, feel and speak about their challenges and desired outcomes, so that you can communicate with them on their level, in their own words.
The ROCKSTAR Rapid-Fire Sales Page Template
Get access to the almost-magical template that enabled Claire to write a sales letter that she insists is 500% better than any of her previous attempts - and it only took her 20 minutes to write it, when she was only 3 days into the Sales Page Experience!
28 x Daily Video Tutorials
Build a powerful sales page in less than 30 minutes per day!
By following these short and simple lessons, you’ll craft a world class marketing asset that strums on the heartstrings of your perfect customers, and ultimately cranks up conversions and collects more cash.
Some of these lessons include:
How to authentically differentiate yourself with a ‘Big Idea’ that causes your ideal clients to pay attention to you;
why most testimonials are a waste of time and space, and how to collect compelling customer reviews that resonate with readers, and move them toward a sale; and
the secret to creating powerful guarantees that offset anxiety, and have your readers leaping like love-sick lemmings into your shopping cart.
Enjoy lifetime access to the Members Training Vault.
- Revisit the full library of video tutorials and templates whenever you want to create new offers and sales pages.
ROCKSTAR Sales Pages
The Superstar Experience is a fully done-for-you sales page service that delivers premium persuasion on a speedy turn-around (without the hefty of $10K+ price tag).
Here's a summary of our 5-step Process that ROCKS:
Step 1 Research
Step 2 Online Strategy Session
Step 3 Copywriting
Step 4 Kicks & Kisses
Step 5 Smooth over & Send
Step 1 Research
We employ a semi-automated system for effortlessly surveying your past clients - in order to strip down their buying journey + capture often-overlooked details of their motivations, evaluations and experiences.
This is so much more powerful than merely capturing the language of your customer, and crafting compelling testimonials that actually make readers want to buy… this is about optimizing your offer’s market alignment, and unlocking opportunities for NEW value.
Step 2 Online Strategy Session: Market + Mechanism + Messaging
During this 90 minute Zoom session, we will:
Breeze through the R.O.C.K.S.T.A.R Framework in a relaxed interview format, to capture all sorts of valuable insights + brand tones and textures + your voice and values as the coach;
Determine your Rockstar differentiation within your category; and
Ensure your offer and price point are perfectly aligned with your ideal customer.
Step 3 Copywriting
We’ll produce a powerful persuasion asset, that makes all the right noises in all the right places, and systematically guides your ideal client to making a smart and speedy buying decision.
Step 4 Kicks and Kisses
Around Day 14, we'll send you version 1 of your Rockstar Sales Page, and invite your Kicks & Kisses, i.e. where the copy might be missing a beat, and where it has you licking your lips...
...and we'll also send it on to a selection of past, present and potential clients, with some specific questions about the resonance, originality and persuasiveness of your Sales Page.
Step 5 Smooth over and send
Once we've received the relevant feedback from you (and representatives of your target audience), we'll rework and refine the sales page, to produce a Platinum Single that hits all the right notes, and has your ideal customer moving in time to the rhythms of your persuasion.
It typically takes up to 28 day to produce your final sales page copy.
** IMPORTANT NOTE **
We're (almost) annoyingly exclusive about who we accept into the Superstar Experience, and we're usually booked a few months in advance.
Submitting an application does not guarantee that we will work with you, but if the (rock)stars are in alignment, you can be assured of a downright magical experience.
Road to Rockstar (Journeyship)
Don’t quite have your offer and messaging buttoned down?
This is a really good place to start.
The Road to Rockstar will help you create a compelling offer within your zone of joyful genius, and develop a message that powerfully resonates with your ideal target audience.
It’s a month-by-month strategy & support system, for the coach or consultant who is tired of punching below her weight; and who is ready to forge her own path to becoming a celebrated captain of her category.
This is NOT a membership.
In a typical membership, there is a lot of information - but there is significantly less customization, lifestyle integration or practical implementation.
We are calling Road to Rockstar a journeyship.
During your Road to Rockstar journeyship all curated content, on-demand coaching and community interaction is altered and adapted to who you want to become, and applied where you want to go.
From beginning to end, you get to steer the value of your journeyship.
Your Road to Rockstar (journeyship) includes a map, a vehicle and fuel.
(Know where you are and where you want to go)
Your journeyship begins with a 1-on-1 onboarding and strategy session, where we will:
Identify the square holes you’re trying to get out of
Get clarity on the work that makes you come alive
Paint a compelling picture of your brightest imaginable future
Pinpoint your dormant Rockstar-ness that will get you there
Identify specific and measurable journeyship goals and KPIs.
Determine your journeyship’s preferred format and inclusions
Throughout your journeyship, we’ll continue to map and measure your progress.
(Start your engine and put it in drive)
You determine the structure and inclusions of your journeyship, based on what you consider most valuable. Here’s a list of the broader categories of options available to you:
TWO coaches-on-demand (via Voxer)
Access both founders of Marketing that ROCKS for grab-‘n-go coaching and support
1-on-1 marketing strategy & tactics
(Including: audiences, messaging and offers development)
Ad setup & management
Brand positioning and differentiation
Business models & revenue strategies
Copy coaching & critiques
Personal accountability check-ins
Technical training and support
(including: ads, funnels and sequences, pages, platform algorithms)
Weekly Q&A + community connection calls
(Fill up your tank to go the distance)
The Road to Rockstar (journeyship) is focused on activation and implementation. All our tools, templates and trainings are built on the 80/20 principle, i.e. applying 20% of this information will put you ahead of 80% of your contemporaries and competitors.
Access to The 28 Day Sales Pages Experience
Access to Facebook Ads training (coming September 2021)
Monthly masterclasses in response to community demand
Weekly trainings from vetted niche experts
An ever growing library of tools and templates
The answer is: As long as you want it to be.
The Road to Rockstar (journeyship) has no minimum commitment.
Stay for as long as you want, and leave whenever you want.
And when you suspend your journeyship, you’ll still have access to ALL the Rockstar value and support until the end of your billing cycle.
(That’s about £360 or €425 per month)
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